Link to the blog 👇

https://www.perell.com/blog/the-ultimate-guide-to-writing-online

Notes-

1. being curious is very important and jotting down the things that interest you and posting them in a blog shows that you are curious and people will notice them. This will give you an edge for the recruiters.
2. Has 7 components for writing

• THE AGE OF LEVERAGE- the internet and technology gives more reach. It can be leveraged. Its a force multiplier on everything you do(leverage of ideas). Its investing in your future. Having an audience is very important weather you are looking for a job or looking to start your own company.

• CREATE AN ONLINE HOME- blogging is going to become mainstream . We are about to enter in the golden age pf blogs. Your website is your resume, your business card, your store, your directory, and your personal magazine.

  1. start here page should be like a -waiting room at a train station, where visitors go to find signage, kiosks, timetables, and other relevant information. Familiarize them with your blog when they feel comfortable then ask them to wander

  2. Then introduce them with things that will interest them

  3. Start with a curated list of articles or resources- getting a critical mass of audience is an chicken-egg problem. When you’re just beginning, before you are recognized for your own ideas, curation works exceptionally well. It’s the fastest way to ignite a following and build a body of work.

     1. There are two strategies- 1. create a summary of your thought leader's best work 2. pick an idea and curate a list of best resources on the subject

     

     • most online writing advices are all about writing more and more on anything and try to generate organic views by anyway. But that generally doesn't help.
     • Distribution is the king if you can't direct your audience to your website then no matter how good your content be , you can't do well. The trick is instead of trying out different platforms start woth single platform and own it. Email helps a lot with the revisits.

     

     • When it comes to reader stickiness, nothing beats email. Nothing. Email is a direct distribution channel, which makes it sticky and valuable. People keep predicting the death of email, when in reality, it just keeps getting stronger.

     

     • LEARN TO WRITE CLEARLY AND PERSUASIVELY- write everyday and learn your mistakes and keep iterating because you'll get a lot of insights in that period of time and will get better eventually.
     • don't have anything to write? write anything that stimulates you. Keep writing. Focus on quantity over quality over a year and you'll see tremendous insights about your writing.

  A good story on the same subject

  “His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the "quantity" group: fifty pound of pots rated an "A", forty pounds a "B", and so on. Those being graded on "quality," however, needed to produce only one pot – albeit a perfect one – to get an "A.”Well, came grading time and a curious fact emerged: works of the highest quality were all produced by the group being graded for quantity. It seems that while the "quantity" group was busily churning out piles of work – and learning from their mistakes – the "quality" group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.”

  Consistency develops ability, so pick a schedule and stick with it.

  5 PILLARS OF WRITING ON THE INTERENT

  1. WRITE EVERGREEN CONTENT- "As Devon Zuegel said in my interview with her, writing falls into three buckets: (1) trivial things that everybody knows, (2) things that everybody knows, [but nobody around you knows], and you have a unique perspective on, and (3) stuff that nobody knows so you have to do tons of research. Direct your energy towards the second bucket.”
  2. PUBLISH QUALITY IDEAS- write simple ideas. Learn copywriting. Copywriters write in specifics and are crisp. That is what the readers want.
  3. The easiest way to add rhythm to your writing is to vary sentence length. Short sentences speed things up, and long sentences slooooooowwwwww things down. First, you should write a long sentence whenever you have a lot to say about a topic, and when you can put together a string of connected ideas that flow well together and collectively build up to the broader point you’re trying to make. Then, you stop. You shorten your sentences, so you can make your point.
  4. write with combinations of short, medium and long sentences.
  5. dont try to reach a wide audience because then you'll dumb down and intelligent people will not read. Instead pick up a narrow stream and serve that niche.
  6. Listen to feedback and iterate quickly
  7. REPACKAGE YOUR EXISTING WORK
  8. Consistency is the name of the game and without consistency you wont succeed in the game. Start slowly, keep writing and dont stop.
  9. Dont be a trend chaser . Pick a small ever growing market. Lean about it and share the the most interesting things about them.

  Building a personal monopoly

  • the internet facilitates to make your personal monopoly but the same makes it difficult in making one.
  • personal monopolies will turn your ideas into wealth.
  • Advertising your unique skillsets is the best way to attract opportunities, Your are not paid by what you think about yourself but what other people think about you.
  • do them in an entertaining way
  • interact with your audience and when intelligent audience turn upto you for their ideas they will give their knowledge to you.
  • Blogging is a sales pitch for your knowledge.
  • attracting intelligent audience is a sure way to enhance your knowledge which is something you can learn on the internet.